The new Lexus GS Hybrid is not a boring car. But how do you prove it to potential customers?
With an old fashioned test drive? Yes, demonstrate it on a closed circuit. But with a pro driver.
And this is precisely what Saatchi & Saatchi Italy did. Invited some people to take a ride in the new Lexus GS Hybrid and checked that their heartbeats wouldn’t go past 120 BPMs with taped up electrodes. A nice experiment.
Of course some of the passengers were trying to do their best, look cool behind their sunglasses, but at the end all of them clocked BPMs far higher than 120.